Strategic maps are the visual representation of a strategy. They provide a macro view of different actions through cause-and-effect relationships.

The pillars of a Data Strategy are data, processes, technology, people, capabilities, and objectives. In each pillar, a company should have a tactical plan to move them through the different phases until they achieve their goals.

A strong data culture, continuous data governance plan, and an understanding of the data life cycle are three qualities that will drive the strategy.

“You can’t measure what can’t be described.” - Robert Kaplan & David P. Norton

Example of a Strategic Map 

What are the benefits of a Strategic Map?

Commitment: Creating a strategic map involves all C-Level roles and transforms the strategy into an ongoing process.

Efficiency: The strategic map simplifies the alignment of different business areas and makes meetings more efficient and productive.

Resilience: Cause and effect actions make it easier to execute pilot tests, validate them in segments without affecting processes, and pivot the strategy if necessary.

Communication: Facilitates communication with teams, so they understand the overall benefits beyond the success of their area.

Integrated Planning: It provides a highly accurate estimate of the amount of time and resources needed for each project.